MITCHELL JACKSON
Enrollment Marketing & Creative Strategy
I’m a communications and marketing professional with a background in education, enrollment marketing, brand strategy and creative development.
During my time in Plano ISD, my role has grown from creating and executing communications to leading strategic marketing initiatives that shape how the district connects with current and prospective families. I’ve developed integrated campaigns, led enrollment marketing strategy, authored the district’s first comprehensive brand and style guidelines and helped expand the role of short-form video across district communications.
My work sits at the intersection of strategy and creative. I enjoy taking a complex challenge, identifying the audience and the message, and turning it into something clear, compelling and useful—whether that’s a campaign, video, social content, print piece or outdoor concept.
I care about the thinking behind the work just as much as the work itself: Who are we trying to reach? What do they need to know? What will make them care? And what should happen next?
MY STRENGHTS
Brand Management
Creating consistency in how an organization looks, sounds and presents itself—across teams, audiences and campaigns
Marketing Strategy
Turning audience insights and organizational goals into focused strategies, campaigns and creative that have a clear purpose.
Creative Direction
I bring strategy and creative together to shape ideas from concept to execution, ensuring the final work is clear, cohesive and visually appealing.
MY EXPERIENCE
Coordinator of Creative Services
Plano Independent School District | July 2024 - Present
I lead strategic communications and marketing initiatives spanning enrollment, brand, campaigns and creative services. My work includes developing districtwide marketing strategy, directing integrated campaigns, managing creative workflows and building consistent brand standards across a Plano ISD.
Focus: Enrollment Marketing Strategy • Project Management • Creative Directing
Communications Specialist
Plano Independent School District | June 2022 - July 2024
A highly creative communications role spanning graphic design, photography, content development and supporting strategic communications. I developed visual and written communications, photographed people and events across the district, led creative concepts from ideation through execution, and helped advance district branding and design standards.
Focus: Graphic Design • Photography • Copywriting • Storyboarding • Scripting
EDUCATION
AWARDS
